Listen and watch as industry experts break down complex media landscapes, consumer behavior, and broadscale broadcast strategies in India.
24:15
Season 1 • Ep 4
Demystifying Prasar Bharati Ad Slots: A Guide for Brands
In this deep-dive episode, we unpack how modern commercial organizations can systematically buy, manage, and scale their video advertisement slots across public broadcasting networks effectively.
18:42
Season 1 • Ep 3
The Audio Advantage: Why Local Radio Still Dominates Tier 2 Cities
We break down hyper-local consumption patterns and discuss why private FM networks and AIR continue to dominate the attention economy inside India's growing Tier 2 and Tier 3 cities.
31:05
Season 1 • Ep 2
Bridging the Divide: Integrating Broadcast Media and Digital ROI
Can you track digital conversions from a television ad or a radio spot? In this episode, our strategies desk shares frameworks on tracking multi-channel, integrated visibility funnels.
